JSC IC RSHB-Insurance told which insurance products were most in demand by customers in 2022. The insurance company also spoke about the gender ratio among insurers and highlighted the most active regions.
According to the company's internal data, savings insurance has become the most popular line of insurance. The products "Protection of interest on deposits" and "Protection of your money on a bank card" were purchased by 58% of customers. In second place is the protection of life and health from accidents. It was issued by 34% of clients. JSC IC RSHB-Insurance notes that in 2022, individual accident policies (24%) were bought more often than family ones (10%). The third most demanded insurance product was Job Loss Insurance.
Women took out insurance protection 2 times more often than men. The listed insurance products were traditionally in the greatest demand in Moscow, St. Petersburg, Krasnodar Territory, Kirov Region and the Republic of Bashkortostan.
“The popularity of “basic” insurance products – protection of savings, health – speaks, among other things, of the growth of financial literacy among the population. After all, first of all, insurance protects the client from unplanned expenses. An injury or a forced job change are unpleasant events, but they are easier to survive if there is financial support provided by the insurance policy,” commented Vladislav Korneev, Director of the Banking Insurance Department of JSC IC RSHB-Insurance.
